Phase 3 Planning - Initial planning for Digipak and Magazine Advert

These are some initial ideas our group has for our ancillary task, in making a Digipak and magazine advert.

Digipak

• We're going to have the pictures the same as images from our video, this is to have synergy across all products
• One idea was to have a golden flask on one of the panels. The golden flask there to replicate the holy grail, something that's hyped up and made to be the greatest thing to man, but once you get to having it, there's a small chance you'll get the desired effect from it.
• We're thinking of using motion blurring to gain viscerally pleasing reception of the product. Personally we all think these will look good so we hope to use them.
• We plan on using a dark colour scheme, it's common with the Rap culture to use dark colours. It's common as darker colours are associated with gang culture and are seen as more dark and powerful than lighter colours.
• Another idea was to include some city shots. This is to establish setting to all products, and by showing such a large city to represent isolation and loneliness. This is because the message we want to put across is how alcohol can make you isolated and lonely if you overindulge and let it take you over. The connection to isolation and the video we have picked is how drinking in excess will isolate you from the people around you. Alcohol as a 'drug' is fine when drunk responsibly, however with misuse and excessive use produces problems.

Magazine Advert

• The magazine advert will largely carry on ideas from the Digipak, to ensure synergy across all products.
• We were thinking of showing the Golden flask spilling as one of the main images to accompany the advert, as it's the easiest way of showing iconography in our products.
• Dark colours will again be used.

Moral Messages of print texts

With our print texts, we plan to promote awareness of the dangers of drinking. With a dark colour scheme and the golden flask we hope to put the emphasis on this object which is associated with false dreams, like the holy grail. This subverts the genre as most rappers will rap about drinking in a more positive way. We've opted to have no people on either texts and just solely focus on the props used in the video.