Initial ideas for my practical work.

The song my group and I are creating a video for is for the song "Swimming Pools" by Kendrick Lamar.

There were many reasons for choosing this music video to recreate. One being that Kendrick Lamar is a well known artist so we believe that people will take an interest in the video before they've even seen it. 

Another reason is the subject matter. The verses are about the negatives of excessive drinking, however it has become a popular song at parties. My group believe that this mixed message would be a good idea for a video. We were thinking of shooting the music video at a party where people would be having fun but also could be susceptible to excessive drinking would illustrate this message effectively.

Also, the group and I think that the concept of drinking is interesting and we believe that we can incorporate many different things in our video as it's such a big concept to cover. It allows us to stick to a mixed narrative, allowing us to incorporate even more ideas with what we want in the video.

One thing we want to distance ourselves from in terms of comparison is having a rapper in the video. In Kendrick Lamar's video, he is heavily featured as it's his video. As we don't have Kendrick, we don't want to have someone replicate him in the video. We'll have a character who'll be the main focus, just so there's a story to be followed which is connected to a person, but we won't have a rapper. The star theory helped us with this decision, as we felt there was no brand or image we wanted to endorse.

Main Ideas

These were some brief ideas that we discussed and we would like to include in our video.

Quirky face paint
Close ups on face
Switching between emotions
Editing that matches the beat
Slow motion burning
Food colouring in water

We were thinking of having it set at a party, with the focus on one person who is drinking excessively. Showing how bad this can be, this will be the message we're conveying through the video.

Roles in the group
Charlie Adams - Cinematographer and Director
Aidan Emberton - Print Media Editor and Director 
Dan Grayer (Me) - Video Editor and Director

We chose the roles best suited to our skill sets. We're all going to direct the music video, as we all have ideas of what we want to see in the video.

Linking back to my music labels post, I think that if my group were to choose from the labels that I researched, I think we'd choose Warner Brothers for our video. I believe we would choose this because they are a big mainstream label, and the rap genre in today's society is generally received well by a large majority. By choosing an artist with a genre that is popular with a high majority of people, it would help both parties. It would give the artist and video exposure to a bigger audience and it would make the label money.