Monday, 8 June 2015

An Overview on Record labels.

To help with understanding music videos as an art form, I decided to have a look at different record labels. This was to see whose records they have distributed and also to see what type of music certain labels like to market. From what I've learnt, is that with mainstream labels they have a big impact in the marketing of music videos, and also quite a big say as into what the music video features in it.

To help with research, I looked at three different record labels to get an idea of how they came about and the different bands they have signed to them.





Warner Bros. Records


Warner Bros. Records Inc. is an Mainstream American record label. It was the foundation label of the present-day Warner Music Group, and now operates as a wholly owned subsidiary of that corporation. Rob Cavallo serves as Chairman of the company.

Warner Bros. Records was established in 1958 as the recorded music division of the American movie studio Warner Brothers Pictures. For most of its existence it was one of a group of labels owned and operated by larger parent corporations. The sequence of companies that controlled Warner Bros. and its allied labels evolved through a convoluted series of corporate mergers and acquisitions from the early 1960s to the early 2000s. Over this period, Warner Bros. Records grew from a struggling minor player in the industry to become one of the top recording labels in the world.

Some artists they have on their label are-
-Adam Lambert
-Avenged Sevenfold
-Biffy Clyro
-Echosmith
-Gorillaz
-Wu tang clan


Geffen Records is a mainstream American record label, owned by Universal Music Group, which operates as one third of the Interscope Geffen A&M Music label. Today, it is headquartered in the city of New York and is headed by Gee Robertson.

Geffen Records was founded in 1980 by music industry businessman David Geffen, who, in the early 1970s, had founded Asylum Records. As the 1980s progressed, Geffen would go on to have success with such acts as Quarterflash, Kylie Minogue and Sammy Hagar In the meantime, the label continued to sign a handful of established music icons, including: Elton John,Don Henley, Neil Young and Peter GabrielUniversal Music Group acquired Polygram in 1999, resulting in a corporate reorganization of labels. Geffen Records, along with A&M Records, was subsequently merged into Interscope Records.


Some Artists they have on their label are- 

-Beck
-Blink 182
-Rise Against
-Snoop Dogg


XL Recordings is a British independent record label owned by Richard Russel. It originated as a 1989 offshoot of Beggars Banquet Records and is part of the Beggars Group of labels.

Though only releasing an average of six albums a year, XL Recordings has worked with Adele, The Prodigy,Radiohead, Dizzee Rascal, M.I.A., Vampire Weekend, The Horrors, Electric Six, Tyler the Creator and FKA Twigs. The label releases albums worldwide and operates across a range of genres.
Some Artists they have on their label are-
-Adele
-Jack White
-Radiohead
-Vampire Weekend

Summary of Labels Researched
Each label I have researched has artists of different genres signed to them. This isn't the case with all labels, as some do cater to specific genre's, for example Roadrunner Records have predominantly Rock and Metal band signed to them.The differences between the labels I've researched are the first two are owned and part of a business, whereas XL is independently owned by 1 person. The first two are part of a wider entertainment company whereas the last just releases music. 

Differences between Labels
There are two type of labels, Independent and 'Mainstream'. Independent labels are small and localised to an area, whereas the 'Mainstream' labels are usually part of a larger media group. Warner Bros Records and Geffen Records are both mainstream whereas XL Recordings is and Indie Label. A mainstream label will have more funding and will have more connections, whereas a independent label will be more private and produce less content than bigger mainstream record companies. Warner Bros is part of a huge media company which deal with Films and TV as well as Music. Geffen is a solely focused on music and is mainstream and XL is independent and like Geffen, focused solely on Music.

My Video
For my music video, I'd probably go for the mainstream label Warner Bros. This is because they would have a bigger budget and also are a well known company, meaning it would give more opportunities for the video to be successful. 

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